VARIAZIONI [ va-ree-atz- YO -nee] opened the doors of its first boutique in 1980, introducing New York City shoppers to a unique, exceptional assortment of women's fashion garments. Translated from Italian as “variations”, Variazioni set out to capture trends in a mosaic of styles, and to offer an exciting variety of important names in the fashion design community. The young company quickly emerged as a hot shop destination for women craving both street cool style and classic looks redefined with contemporary spirit.






As a result of Variazioni's success, the rapidly expanding brand has grown from a multilevel landmark on NYC's Upper West Side to a group of multiple fashion boutiques, boasting multiple locations in the New York area, and housing a private label in the heart of NYC's fashion district.

A premier retailer for fashion forward names, Variazioni stocks its shelves with sought-after brands including Rock & Republic, Central Park West, True Religion, Kier +J, Andrew Marc, Mackage, Laundry, Soia & Kyo, Penelope Leroy, Alessandro Miele, Gianfranco Rossi, Martin Aston and new European and American discoveries. Season after season, all merchandise is hand-selected to ensure an unparalleled balance of style that is meaningful, innovative and fearless.